Showcased our latest office chair components and connected with premium regional distributors. Strengthened our presence in the Middle East market through strategic talks.
In June 2024, Zhaoqing Weililai Hardware Products Co., Ltd. participated in the Dubai Furniture Expo, one of the most influential furniture trade shows in the Middle East. During the exhibition, our team presented a wide range of newly developed chair parts, including reinforced bases, adjustable armrests, and BIFMA-certified gas lifts tailored to regional ergonomic trends. These components attracted significant attention from distributors and OEM buyers from countries such as the UAE, Saudi Arabia, and Qatar.
Weililai's focus on international certifications and its capability for bulk OEM production positioned the company as a strategic supplier for large-scale Middle Eastern buyers. Throughout the event, our sales and engineering team held over 30 one-on-one business meetings, where we discussed supply chain reliability, order customization, and warehousing solutions for clients in the region.
As a result of the expo, Weililai initiated cooperation talks with three major distributors and finalized a long-term agreement with a Dubai-based office furniture group. This collaboration is expected to improve our delivery efficiency in the Gulf region and increase Weililai's brand visibility across the Middle East’s booming commercial real estate and workspace furnishing market.